Our Work

Long Term Care

Through story-based creative, meaningful calls to action, and holistic curation, we’ve helped 1199SEIU build communities of long term care workers from Buffalo to New Jersey to Maryland. We’ve generated over 8,000 non-union worker leads, produced hundreds of thousands of active engagements, and helped develop the leaders featured in winning campaigns for wage increases, Medicaid funding for nursing homes, and safe staffing laws.

+150K home care workers & CNAs reached

+300k engagements

+8K non-union worker leads

Testimonial copy

SEIU 1199NW

"Time of Day was instrumental to our union victory at Virginia Mason Hospital. From helping identify leads at the hospital when we were still probing through the blitz of union yes ads during our election, Time of Day's online strategy and creativity perfectly complemented our ground game. Our 4-1 union yes victory would not have been possible without them."

Teresa Tobin
Organizing Director
SEIU 1199NW

CWA Tower Climbers

“Time of Day understand the mechanics of the platforms and technologies, but more than that, they understand movement building and collective action. They have been a key part of our campaign team, developing creative and effective ways to engage workers and to build power. ”

Yonah Camacho Diamond
CWA Assistant Organizing Director
Tower Climbers Union

Innocence Project

“Over my ten years at the Innocence Project, I worked with several production companies and crews. None matched Time of Day's creativity and commitment to our mission. They beautifully captured the story of our clients and our organization.”

Carlita Salazar
Former Deputy Chief Communications Officer, Innocence Project

UNHCR

“With creativity, thoughtfulness and an eye for detail, Time of Day Media produced short masterpieces that will support our mission for years to come.”

Kevin Keen
Communications Officer
United Nations High Commissioner for Refugees

1199 SEIU

“It’s hard to imagine these campaigns being successful without Time of Day - they understand the challenges these workers face and have really become key partners in creating a conversation that is inviting and builds community.”

Tobias Packer
Senior Communications Coordinator
for New Organizing, 1199 SEIU

Innocence Project

We’ve had the privilege of working with the Innocence Project for over seven years, helping them share the stories of the wrongfully incarcerated and showcasing their mission to create a fair and equitable justice system. Projects have ranged from profiles documenting the heart-breaking and inspiring journeys of exonerees to a video explanation of a new, more just approach to forensic science.

Animated Series

We were brought in by the UNHCR to create a series of animated videos about asylum-seekers at the US southern border. After animating four moving vignettes, we had the fortune of working with Mindy Kaling and Ben Stiller on the voice overs (don’t worry, we kept our cool ). As more and more people seek asylum due to armed conflict and persecution, we hope our work spreads greater awareness about all those who have to leave everything behind in order to protect themselves and their families.

Georgia U.S. Senate Special Election

We partnered with the Asian American Advocacy Fund of Atlanta to support their GOTV effort during the 2020 Georgia US Senate Special Election. We reached over 1 million AAPI voters through Meta, Google, YouTube, Programmatic, Print Ads & Mailers. The historic API turnout for the tight election helped elect Senator Warnock and Senator Ossoff, and flipped Georgia blue for the first time in 100 years!

+1 MILLION AAPI Voters Reached

Print/Digital Ads in 5 Different Languages

Branding

Working in a collaborative process with the NYC Civic Engagement Commission’s staff, we came up with an eye-catching, new brand identity inspired by NYC’s vibrant street art traditions. It’s a fresh new look that reimagines how a city agency presents itself. With a bright color scheme and playful, people-centric graphics the new brand aims to inspire civic participation by New Yorkers across the city.

Amazon Bessemer: Union Yes!

We traveled to Bessemer, Alabama to document the courageous Amazon warehouse workers taking on Jeff Bezos and fighting for a better future. Working with the Retail, Wholesale and Department Store Union (RWDSU) and AFL-CIO, we produced a series of short videos illustrating the life-changing benefits of a union membership and encouraging workers to vote Union Yes. One of the shorts, ‘This Time I’m Voting for Us,’ was nominated for a 2023 Writers’ Guild Award for Best On-Air Promotion.

New York State Nurses Association

Through compelling creative featuring members, precise targeting, and meaningful calls to action, we’ve helped NYSNA organize non-union hospitals, win historic legislation, and secure major contract victories!

Albany Medical Center organizing campaign VICTORY

Historic New York Safe Staffing Legislation PASSED

NY Nurses’ Strike Results in MAJOR CONTRACT WINS

GOTV videos

To get out the vote in MN, WI, and FL, Race Class Narrative Action wanted an attention-grabbing, light-hearted approach to GOTV targeting younger voters. A scripted live-action video “Check Out Those Moves” and a TikTok montage in collaboration with several micro-influencers were our high energy, fun and humorous take on getting people to the polls. We even commissioned an original score for the project! We’re proud to have won a Writers’ Guild Award for this creative.